Graphic Guidelines
Brand Kit
The complete visual identity for EXALTA — logos, typography, color palette, and the story behind the brand.
Download PDFBehind the Brand
Why EXALTA?
A name that carries meaning — rooted in elevation, precision, and the unification of three legacy companies into one.
To Exalt
Verb
Act of raising someone or something to a higher level.
Synonyms: To elevate, to bring forward with distinction
Exaltation
Noun
A state of intense joy, energy, inspiration, creativity and well-being.
Synonyms: Exhilaration, delight
Bold & Elegant
A bold and elegant design with modern and futuristic typography.
Arrow in Motion
The open space between the E and X forms an arrow, symbolizing speed, progress, and precision in motion.
Three Bars, One Legacy
The E is built from three bars, honoring the legacy of our 3 founding companies now united as one.
Strength
Boldness
Elegance
Renewal
Harmony
Integrity
Logo
Logo System
Primary, horizontal, vertical, wordmark, and icon variations — in full color, monochromatic, B/W, and reverse formats.
Typeface
Typography
URW DIN as the primary brand typeface for headlines, stats, and labels. Segoe UI as the system fallback.
Primary
URW DIN
Light
Regular
Italic
Bold
Bold Italic
Accelerating MedTech through precision manufacturing and global scale.
Alternate / Systems
Segoe UI
Light
Regular
Italic
Bold
Bold Italic
Accelerating MedTech through precision manufacturing and global scale.
Color Palette
Brand Colors
A 7-color palette anchored by Deep Blue and EXALTA Teal, with four accent colors for hierarchy and emphasis.
Deep Blue
HEX
#00174D
PMS
2768 C
CMYK
100, 78, 0, 66
RGB
0, 23, 77
Exalta Teal
HEX
#41C9B8
PMS
3258 C
CMYK
64, 0, 36, 0
RGB
65, 201, 184
Pop Fuchsia
HEX#D6347E
PMS213 C
CMYK12, 93, 19, 0
RGB214, 52, 126
Magnetic Blue
HEX#2B8FCC
PMS2995 C
CMYK76, 32, 1, 0
RGB43, 143, 204
Cool Gray
HEX#CECDC1
PMSCoolGray 1C
CMYK0, 0, 8, 22
RGB206, 206, 194
Vibrant Slate
HEX#234953
PMS7477 C
CMYK58, 12, 0, 67
RGB35, 73, 83