E
All Prototypes
Strategy

Messaging Architecture

Every page serves at least one core theme.

Foundation
Core Message

What every visitor should understand in 5 seconds.

Every page anchors here
Integrated MedTech OEM Partner. Your global Speed-to-Market enabler.
Not the tagline, simply every page messaging anchor.
Core Themes
Four Core Themes

Four themes. If a page section doesn't serve one, cut it.

01
Speed to Market
"Up to 40% faster to market."
Proof Points
  • 100+ end-to-end launches — concept to commercialization
  • Design for Manufacturing (DFM) cuts time-to-market by up to 40%
  • Turnkey 510(k) and EU MDR clearance — no regulatory build from scratch
  • 150+ 510(k) clearances achieved as manufacturer of record
Sources
  • Client homepage update email, Feb 20 2026
  • MedTech Digest CEO interview, Jan 2026
Primary Personas
Sofia — VP of Spine James — Group President
02
End-to-End Partnership
"One partner, start to finish."
Proof Points
  • Two service models: Integrated OEM Solutions + Manufacturing Solutions
  • End-to-end system development with OEM partnership
  • Design, regulatory, manufacturing, launch — all under one engagement
  • 3 legacy companies merged (Intech + Tyber + Resolve)
  • Lifecycle support from launch through steady-state production
Primary Personas
James — Group President Marcus — CCO
03
Quality & Compliance
"Audit-ready on day one."
Proof Points
  • 150+ 510(k) clearances achieved as manufacturer of record
  • 30+ global registrations owned (EU MDR, MDSAP, UKCA)
  • FDA registered — all production facilities
  • ISO 13485 certified across all 10 global sites
  • Uncompromising quality systems and process control
Primary Personas
David — Regulatory
04
Global Scale
"Manufacture where you sell."
Proof Points
  • 55+ R&D engineers across the group
  • 250+ patents issued
  • 10 facilities across 3 continents
  • 700K+ sq ft total manufacturing capacity
  • Engineering depth for DFM, process development, and product transfer
Primary Personas
Rachel — Intl Ops James — Group President
Application
How Core Themes Map to the Site

How each homepage section maps to the core themes.

Section Speed to Market End-to-End Partnership Quality & Compliance Global Scale
Hero + Client Logos
Who We Are
What We Do
CTA Band
Card Set
EXALTA by the Numbers
Primary — section leads with this core theme
Secondary — supporting evidence
Not present in section
Audience
The Buying Committee

Five people read the same site. Each needs different proof.

Final Approver
James K.
Group President
Final Say
Needs on Site
Capacity, global footprint, governance
Talk to an Expert
Champion
Sofia M.
VP of Spine
Strong Influence
Needs on Site
Speed, end-to-end delivery, results
Request a Quote
Revenue Leader
Marcus R.
Chief Commercial Officer
Strong Influence
Needs on Site
Market share, competitive pressure, speed to revenue
Request a Briefing
Veto Holder
David C.
Regulatory
Veto Power
Needs on Site
FDA, CE, MDR certifications
View Certifications
International Ops
Rachel N.
VP Intl Ops
Strong Influence
Needs on Site
Regional manufacturing, multi-continent compliance
Explore Global Capabilities
Evidence
Proof Hierarchy

Priority order for what gets prominent placement.

1
Speed to Market
Hero leads with this. How fast can we get them to market.
2
Social Proof
Customer logos right below the hero. Trust before they scroll.
3
Breadth of Capability
Solutions grid and markets. End-to-end, spine, trauma, extremities, robotics.
4
Compliance
ISO 13485, FDA, CE/MDR. Stats bar and trust signals mid-page.
5
Scale and Footprint
Facilities and global reach. Near the footer — for buyers who scroll that far.
Guardrails
Language Rules

These rules apply to all copy — site, email, presentations.

+
Always Use
  • Always say "partner," never say the v-word
  • End-to-end partner (no trademark on the plus-branded term)
  • Integrated MedTech OEM Partner
  • Accelerate, speed to market
  • End-to-end, concept to commercialization
  • Integrated OEM Solutions / Manufacturing Solutions
  • Innovation Pipeline (for technology platforms)
  • Global footprint, international expansion
  • Regulatory fast-track
  • Quality & compliance
—
Never Use
  • The v-word, the s-word (always say "partner")
  • Enter the US market
  • Startup-first positioning
  • Generic quality claims
  • Customer names without permission
  • IOS or MS business unit names (internal only)
  • Precision and quality alone
  • The plus-branded CDMO term (no trademark secured)
Alignment
Homepage Direction

V9 Experiment is the confirmed homepage direction.

V09 Experiment
Feature Toggle + Bento
Leans on
End-to-End Partnership
Design/Manufacture/Regulate panels. Shows breadth. Confirmed direction.
Personalization
Personalization Roadmap

One homepage, progressively personalized by audience signal.

Roadmap
Personalization Tiers

Each tier builds on the previous one.

Tier 1 — Channel-Aware Routing
MVP
UTM params drive variant selection at the edge.
Tracking: None — UTM params only
Tier 2 — Self-Selected Pathways
MVP
Visitors pick their path. Targeted landing pages.
Tracking: None — visitor opts in
Tier 3 — Behavioral Signals
Phase 2-3
localStorage return detection. CTAs shift by visit history.
Tracking: localStorage only — no third-party
Tier 4 — Account-Based Personalization
Phase 3+
GoHighLevel CRM integration. Known contacts get tailored content.
Tracking: CRM + enrichment tooling
Design principle: Medtech buyers are trust-sensitive. Light personalization beats heavy tracking. Don't make buyers feel watched.