EXALTA — Design System Prototypes

E

Accelerating MedTech

We see a website as a digital product that constantly evolves to better serve its prospects and customers. When someone visits the webpages, they should quickly know what you do and why they should choose you, without reading a single paragraph twice.

Introduction

Welcome to your website design hub. Each card below represents a full-page prototype that you can click on to explore. Here, you'll find directions for the homepage, contact pages, brand guidelines, and the research behind each design decision.

Research & Strategy Who we’re designing for · What we say

Buyer Intelligence

5 buyer personas, customer tiers, proof hierarchy, and journey stages.

5 Personas 3 Tiers

Messaging Architecture

Core message, four themes, persona mapping, and guardrails.

4 Themes 5 Personas

Brand Kit Logos, colors, typography

Brand Guidelines

Logo system, URW DIN typography, 7-color palette with HEX/PMS/CMYK/RGB specs, brand values, and PDF download.

Complete Logos Colors Typography

Homepage Directions Active experimentation branch

Homepage V9 Experimental

Active experimentation branch for client updates and approved refinements before merging into the canonical V9 direction.

Primary Review Experiment Working File

Use this for iterative review and content/layout trials

Event Pages 1 Active Page

AAOS 2026 — New Orleans

Event landing page for EXALTA’s first major AAOS presence. Booth #1619, Meeting Suite #1252. March 3–5, 2026.

Active Event Landing Page

Contact Pages 1 Active Page

Contact — Premium Brand

Centered form with trust-card info blocks below.

Premium Centered

Case Study Proof it works

Anterior cervical platform — VOC to launch in 24 months.

Components & Variations Reusable building blocks

Component Canvas

Pan/zoom canvas with all V9 components. Figma-style exploration.

Interactive V9 Components

AAOS 2026 Event Page

Event landing page for AAOS 2026 in New Orleans. Booth #1619, meeting scheduler, team roster.

Interactive AAOS 2026

Platform Tools CMS architecture and content operations

Content Model Explorer

Interactive schema map. 21 document types, 47 objects, 42 references. Search, filter, expand fields.

Interactive Schema

Content Model Graph

D3 force-directed visualization. 22 documents, 19 page builder blocks, 90+ relationships.

Interactive D3.js

Content editing, preview, Content Sync, and promote-to-production. Two workspaces: staging and production.

Project Tracker

Milestones, deliverables, and status updates. Review progress, leave comments, and track what’s next.

Other Primary Pages Direction for key pages · Phase 1

FRA-138

E

The EXALTA Way

Concept-to-commercialization methodology hub. Two delivery tracks: Integrated OEM Solutions and Manufacturing Solutions.

In Progress Primary Nav

Coming

C

Capabilities

Full-service CDMO capabilities — design, manufacturing, quality, regulatory, supply chain.

Phase 1 V9 Design Language

Coming

M

Markets

Spine, Trauma, Extremities — market-specific landing pages with segment-tailored messaging.

Phase 1 3 Segments

Coming

A

About

Company story, leadership, culture, and 10 facilities worldwide.

Phase 1 Trust

Coming

T

Trust Center

Quality, regulatory, certifications — proof artifacts for VP of Quality / Regulatory personas.

Phase 1 Compliance

Personalization Phase 2 · Apr 2026

Phase 2

P

Persona-Driven Content

Dynamic hero messaging, CTA copy, and proof points tailored per buyer persona.

Phase 2 5 Personas

Phase 2

J

Journey-Stage Adaptation

Content and CTAs shift based on visitor journey stage — awareness, consideration, decision.

Phase 2 GoHighLevel

Phase 2

S

Smart CTAs

Context-aware calls-to-action — returning visitors see deeper funnel CTAs.

Phase 2 Conversion

Phase 2

A

A/B Testing Framework

Systematic testing of headlines, hero variants, CTA placement. Data-driven optimization.

Phase 2 Optimization